This Juice Was Worth the Squeeze


Remember the milkman? This startup turns fresh seasonal produce, from its network of carefully vetted organic farmers, into hand-processed cold-press juices. And it will deliver right to your door.


Myriad companies had jumped onto the fresh-juice bandwagon. Our office was asked to develop a unique brand experience that would demonstrate to consumers that JUSU is a pure,  honest, farm-to-table product.


We supported a sustainability story through the messaging, logo, packaging, brand guidelines, and website. Nothing became landfill—glass bottles instead of plastic and recycled wood instead of new paperboard for packaging and  printed materials.