This Work Popped Corks From Napa to New York
Tasting Room
Design an experiential wine environment? You bet we signed up. Tasting Room believes wine should be accessible, fun to explore, and easy to enjoy. Our four-year relationship with Beringer Vineyards, California’s oldest continuously operating winery, led this client to our door.
Goal
Develop a totally new online wine category. A virtual winery that helps anyone get the wine they want, when they want it. And gives customers the ability to restock without leaving home.
Outcome
We designed all aspects of the experience. The brand identity, beautiful packaging reflective of the category, and copywriting to walk customers through the tasting, rating, and enjoyment of premium wine. This is a totally unique and personalized wine club.