This Is A Multidimensional Design Solution

A.P. Pharma (Heron Therapeutics)

The market introduction of an ingenious product deserves an approach as extraordinary as the company behind the idea.


In the case of A.P. Pharma, it had developed versatile drug delivery systems developed specifically for pharmaceuticals and designed to dissolve in the body. But how could a novel medical procedure be explained to laymen in static, one-dimensional printed materials?


Well, for its first annual report, our design team inserted pages of X-ray film to demonstrate how the unique technology worked. Our design interleafed the X-ray film over photographs of the human body to accomplish less telling and more showing. The result was a groundbreaking report that got the attention of every financial analyst it engaged and won every design award we sought. The company was later acquired by Heron Therapeutics.