This Is A $320 Million Medical Device Acquisition
AccessClosure (Cardinal Health)
Medical device company AccessClosure was a leading manufacturer and distributor of extravascular closure devices. It introduced its first product in 2007 and quickly attained 18% share of the market.
The company's Mynx vascular closure devices were clinically acclaimed and patient-friendly. Determined to continue its market innovations, AccessClosure went on to introduce its first product outside of the vascular closure market; PaxWire.
Goal
The client’s marketing team was in the planning stage of an international launch. New product extensions were close to final development, and a brand architecture system and advertising campaign were required to ensure the introduction was seamless.
Outcome
Our agency was asked to refresh the product family identity and brand architecture strategy. From there, we created the advertising, medical procedure guide, and package designs. Following our involvement, the company was acquired by Cardinal Health for $320 million.