michael patrick partners wins addys for advancement campaign
Work Receives Local Bronze and ADDY Statue
SAN FRANCISCO, CA – Michael Patrick Partners, a nationally recognized creative agency, announced today that the advancement campaign it created for University of Redlands—which spanned digital, print, and video—received recognition in two categories from the American Advertising Awards. A local district Bronze ADDY Award in the category of “cross platform integrated branded content campaign” and an ADDY Statue for demonstration of overall creative excellence.
The multilevel campaign included 10 communication touch points—from print to digital—to help the University raise $200 million to ensure education is affordable for qualified students, regardless of financial situation.
Robert Maidens, associate creative director at Michael Patrick Partners, stated, “The University Advancement team at University of Redlands approached our agency with a unique vision for their campaign. It was their vision that guided our agency’s every move. An honest and compelling University of Redlands story. Our director and photographer Chad Riley—and the many talented people that made production possible—put their own stamp on the campaign. This recognition, from our creative industry peers from around the country, is a testament to the power of collaboration and creativity.”
This is the third year in a row the agency has received multiple reognitions from the Show for its innovative approach to marketing campaigns.
The awards were presented by the American Advertising Federation (AAF) Silicon Valley. This particular ADDY Award winning work will now move on to the AAF regional competition.
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year from local ad club competitions.
To see the work, visit michaelpatrickpartners.com/redlands.
Duane Michael Maidens, Michael Patrick Partners, 503.432.0696, firstname.lastname@example.org