This Charity Drives Change Throughout the Fairways of Life

Monterey Peninsula Foundation

With nearly 80 years of expertise in managing world-class golf events and charitable giving, Monterey Peninsula Foundation leverages the game of golf into positive community change. Its world-class golf experiences—including the flagship AT&T Pebble Beach Pro-Am—generate and distribute funds across initiatives that address social needs. The organization bestowed our agency with the honor of refreshing its visual identity.


Develop a branded environment that reflects the organization's mission, values, vision, and impact.


We designed the Monterey Peninsula Foundation brand identity (logo), website, business system, and annual reports. And the experience on the other side of the table was so well-received that we were hired to refresh the AT&T Pebble Beach Pro-Am brand identity—among other projects for the PGA Tour's historic charity golf event.