This Is The Official Hard Seltzer Of Mother Nature

Goal

Meet the pristine drinking adventure that’s equally at home in the backwoods or backyard—Suzie’s gluten-free, organic hard seltzer.

The spiked sparkling water category is expected to reach $4.3 billion in sales by the close of 2020. That’s a lot of bubbles. 

Our agency was asked to build a new brand from the ground up that spoke to health-conscious outdoor types known to throw one back on occasion. Brewed where the green grass grows, this is the Official Hard Seltzer of Mother Nature, conceived with a kiss of fruit. 

Outcome

We developed the entire Suzie’s brand experience, beginning with product naming—CitrusFlip™, KiwiMango, Peachy, VeryBerry™, and Naked (nonflavored). From there, we focused on the communications strategy and messaging. Designed the can labels and cartons. Launched the website. Conceived the merchandising (POP) environment. Completed the social media. Wrote the PR. And developed an out-of-home advertising campaign to support the product launch. 

Every tactic was directed to folks in the great wide open—or those within the safe confinement of an indoor base camp.

Come on; crack a cold one to the tune of crickets and frogs—Suzie’s is fruity when you’re feeling salty.