This Is One Hot Cup of Joe
ZoomCaffe
Not everyone is lucky enough to work near a top-notch barista. So to help deprived souls get their espresso or latte fix, ZoomCaffe placed the entire coffee experience on wheels. The brand was created to bring the highest-quality coffee experience to customers on-the-go. They combined their passion for sourcing the finest coffees with the advanced grinding and brewing systems found only in the finest cafes.
Goal
Develop the image of a high-end cafe experience on wheels. Create a pull through strategy that brings outstanding coffee and neighborhood camaraderie directly to the customer.
Outcome
ZoomCaffe relied on Michael Patrick Partners to design just the right brand experience for their innovative and new approach to quality coffee on-the-go. Our work included designing the brand identity, a rockin’ vehicle wrap, and an engaging website to ensure anyone can find them anywhere in town.
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