This Juice Was Worth the Squeeze
JUSU
Remember the milkman? This startup turns fresh seasonal produce, from its network of carefully vetted organic farmers, into hand-processed cold-press juices. And it will deliver right to your door.
Goal
Myriad companies had jumped onto the fresh-juice bandwagon. Our office was asked to develop a unique brand experience that would demonstrate to consumers that JUSU is a pure, honest, farm-to-table product.
Outcome
We supported a sustainability story through the messaging, logo, packaging, brand guidelines, and website. Nothing became landfill—glass bottles instead of plastic and recycled wood instead of new paperboard for packaging and printed materials.
Related Downloads
