This Is the Sweet Smell of Sweat
XerciseLab
The company offers choreographed group fitness programs that provide a high-intensity workout in just 45 minutes. Whether you want to improve your cardiovascular fitness, build strength, or both, you work out with prescribed moves to pulse-pounding music.
Goal
Go way beyond the typical gym design. Think luxury. Think personal trainer. Create an end-to-end exercise lifestyle branded experience. Imagine what a spa that everyone could afford would look like.
Outcome
We dove in and designed the type of club we’d join—an environment that included the brand identity, spa products packaging, website, apparel, and branded store items. You name it, we did it.
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