This Is Data-Informed Problem-Solving
A technology solution developed for academia that’s creating a culture of data-informed problem-solving.
Nuventive’s technology solutions and services enable educational institutions to plan, collaborate, make smarter decisions, and nurture a culture of data-informed, goal-aligned performance.
This growth-stage start-up approached us following a strategic partnership that had been struck with Microsoft. Management asked for a brand that would support the business model as it progressed to the next level. They wanted big. Bold. An image that exuded confidence and struck a chord with academia.
To ensure all marketing activities were grounded in an explicit strategy, we began by developing a brand platform, messaging system, and product naming architecture. From there, a new brand identity was designed. Creative positioning was shaped to guide all design decisions. A campaign theme was constructed. A website forged. Sales and marketing collateral was assembled. And brand identity guidelines were completed to steward communications long-term. Nuventive is now well on its way to securing a precise market position.