this technology brand hits the mark.

swift navigation

Our agency has a long history of helping technology companies bring products to market—more than 100 identity programs have been initiated or refreshed under our stewardship. In this case, a truly amazing San Francisco-based company came to us in need of a brand as sophisticated as its centimeter-accurate GPS technology. 

goal

As Swift evolved from an early-stage to growth-stage start-up, it needed more relevant positioning and an engaging branded marketing environment to attract high volume OEM customers. 

outcome

We developed a multi-level marketing environment that included an updated messaging system, new logo, brand identity guidelines, website, and advertising. Today, the organization is positioned for growth and we look forward to seeing Swift’s technology integrated into unmanned aerial vehicles, autonomous vehicles, robotic systems, agricultural and survey and control applications. 

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