This Technology Brand Hits the Mark

Swift Navigation

Our agency has a long history of helping technology companies bring products to market—more than 100 identity programs have been initiated or refreshed under our stewardship. In this case, a truly amazing San Francisco–based company came to us in need of a brand as sophisticated as its centimeter-accurate GPS technology. 


As Swift evolved from an early-stage to growth-stage start-up, it needed more relevant positioning and an engaging branded marketing environment to attract high-volume OEM customers. 


We developed a multilevel marketing environment that included an updated messaging system, a new logo, brand identity guidelines, a website, and advertising. Today, the organization is positioned for growth, and we look forward to seeing Swift’s technology integrated into unmanned aerial vehicles, autonomous vehicles, robotic systems, and agricultural and survey-and-control applications. 

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