This Is How AI Will Enhance the Human Condition

Stanford Institute for Human-Centered Artificial Intelligence

Stanford HAI studies, guides, and develops human-centered artificial intelligence (AI) technologies to enhance human productivity and quality of life. We were hired to refresh the brand's institutional website.


Evaluate the strengths, weaknesses, opportunities, and threats of the existing Stanford HAI website. Use the findings as the basis for refreshing the brand's approach to user experience and design.


Guided by our qualitative and quantitative data, we built a whole new website architecture—to ensure ease of usability. And with our new framework in place, we then designed a visual environment worth sticking around for.

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