Recycling The World’s Metal.

Schnitzer Steel

One country’s junk is another country’s steel. Located in Portland, Oregon, one of the world’s largest metal recyclers had a financial success story worth sharing with Wall Street.

Goal

Our agency was tasked with crafting the stories that guide three integrated business units: metals recycling, auto recycling, and steel manufacturing.

Outcome

For three consecutive years, we pushed the envelope in treating steel less like a material and more like a miracle.

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