This Is A Global Bank With Local Personality

Cathay General Bancorp

With a network of retail banking branches operating on both sides of the Pacific, Cathay Bank serves multiple segmented markets.

Goal

Reconfirm the bank’s commitment to caring about customers, employees, community, and investors—reminding investors that when customers succeed, the bank succeeds.

Outcome

Our agency developed a fresh and distinctive presentation reflective of Cathay Bank’s market position.