This Is How We Revived An Alumni Brand.
The Stanford Alumni Association (SAA) stewards the university’s relationship with students and graduates—a vital endeavor. For a university of this stature, it’s imperative that all sub-brands play their strategic part.
Over the years refinements to the institutional identity had led to an erosion of sub-brand visual relationships, including the alumni identity. We were brought in to restore awareness and relevance—to make refinements that would reflect the university’s new brand architecture system.
A refreshed SAA identity was developed that tracked back to the institutional brand. We also created sample application recommendations to apply the new look throughout all communication channels. And then we were hired to drive revenue for the SAA rewards credit card, among other Stanford Federal Credit Union banking products and services. All is good at Stanford once again.
Historical Brand Development Client List
- AT&T Pebble Beach Pro-Am
- Barhyte Specialty Foods
- Bohannon Companies
- Brøderbund Software
- Carlton Farms
- Granite Construction
- Hercules Capital
- JMP Group
- Menlo Gateway
- Notre Dame de Namur University
- Santa Clara University
- Stanford Federal Credit Union
- Swift Navigation
- Tasting Room
- Tech CU (Technology Credit Union)
- Umpqua Bank
- University of La Verne
- University of Portland